A Guide To Maximize Your New Facebook Fan Page Timeline

Most Facebook page administrators got The Big Message today when they logged into their accounts. That is, the timeline, launched last year for personal profiles, is now making its way to fan pages.

Pages will automatically convert to the timeline look and feel on March 30, 2012. But instead of being caught unaware, why not take the next couple weeks to think about how best to get your new page to foster stronger brand identity and encourage “likes”?

In this slideshow, I run through the basic features of the new page: cover photo, profile picture, views and apps, pinned post, starred posts, and milestone posts. Learn everything from pixel sizes to how often you can change the features. Hopefully the most important thing you’ll learn here is that this page is really icing on your brand’s cake. The cake, the stuff that composes the bulk of fan loyalty, is what you do each day in your fans’ news feed posts.

Have more questions about these upcoming changes? Comment here or ask me on the Sierra Tierra Marketing Facebook Page — already fancified for your viewing and liking pleasure.


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